News & Views,February 2009 (mp3 file;4.1 MB; 4:22 min.)Marketing with social media; early childhood learning centers; Three Wishes flannelboard set
As I was browsing in the bookstore the other day looking for a book on another topic I ran across "Social media marketing an hour a day," by Dave Evans. I've just started looking at it but I was drawn to it for a couple of reasons: first, because although we have been talking for a long about social media--instant messaging, blogs, Facebook, etc.--and how libraries can use them, this takes a business approach to utilizing them to market, which adds in some dimensions we don't always think about in libraries; and, secondly, it has concrete steps to take to familiarize yourself with the various media channels and how to use them to market. So, stay tuned for more in the future on touchpoints, social feedback (a little scary but necessary), and measurement when developing a social media marketing campaign.
Links from today's podcast:
SWILSA Youth Services webpage
